There is a new concept that is rapidly gaining traction in the world of business. It is called “servitization.” It describes a transformative process in which manufacturing companies shift from a product-centric orientation to an integrated product-services focus. While many companies around the world are adopting servitization strategies, it has so far not been widely accepted in the international maritime industry.

This is changing. Danelec Marine, a Danish marine electronics manufacturer, is one of the fi rst maritime suppliers to embrace servitization.

 

 

 

 

The company is pioneering a comprehensive servitization strategy that permeates all aspects of its business, including product architecture, standardization of processes, quality control, worldwide distribution, after-sale service and repair, spare parts management and customer interface.

This white paper examines how Danelec Marine engineered this transformation and the implications for the maritime industry.

Download the white paper here